Casino Affiliate Programmes That Accept SEO Traffic
10 casino programmes in the TopStep Partners network accept SEO traffic. Organic search rankings on your own sites.
Running SEO traffic
SEO is the channel most casino programmes accept without conditions, because the traffic arrives with intent and on a site the affiliate controls. It is also the slowest: a review or comparison site takes months to rank, and the gambling vertical is one of the most competitive in search. The upside is that a ranking keeps sending players after the work is done.
- Market-specific advertising rules apply to organic pages too. A comparison page in a regulated market is still advertising in the regulator's eyes.
- Keep the programme's terms in mind when you build: a page that ranks for a brand's own name is brand bidding by another route and some programmes treat it that way.
- Pair SEO with a revenue-share or hybrid deal where the market allows it. Organic players tend to stay, which is what a share pays for.
Further reading: SEO for iGaming affiliates · Why organic traffic suits RevShare
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Markets these programmes cover
Open a market for its regulator and its full channel list.
| Name | Programmes |
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Andorra | 1 programmes |
Albania | 1 programmes |
Åland Islands | 1 programmes |
Bosnia & Herzegovina | 1 programmes |
Belarus | 1 programmes |
Cyprus | 1 programmes |
Faroe Islands | 1 programmes |
United Kingdom | 1 programmes |
Guernsey | 1 programmes |
Gibraltar | 1 programmes |
Isle of Man | 1 programmes |
Iceland | 1 programmes |
Jersey | 1 programmes |
Liechtenstein | 1 programmes |
Luxembourg | 1 programmes |
Monaco | 1 programmes |
Moldova | 1 programmes |
Montenegro | 1 programmes |
North Macedonia | 1 programmes |
Malta | 1 programmes |
Russia | 1 programmes |
Svalbard & Jan Mayen | 1 programmes |
San Marino | 1 programmes |
Ukraine | 1 programmes |
Vatican City | 1 programmes |
Kosovo | 1 programmes |
Commission models
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 6 programmes |
Hybrid: flat fee plus RevShare | 4 programmes |
Other channels these programmes accept
What else you can run on the same brands without changing programme.
| Name | Programmes |
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10 programmes | |
8 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
6 programmes | |
3 programmes |
Channels no programme here permits
None of the programmes accepting SEO allow these. An unlisted channel is prohibited, not unspecified.
Running SEO?
Declare every channel you run when you apply: it decides which casinos you can be placed on, and a channel you leave out can later void the commission on that traffic. Read traffic sources for the full picture.
