Casino Affiliate Programmes in Switzerland
5 casino programmes in the TopStep Partners network accept players from Switzerland. Which of them you can promote depends on the local licensing rules and the channels you run.
The Switzerland market for affiliates
Switzerland's Gambling Act, in force since 2019, allows online casino games only as an extension of a Swiss land-based casino concession, supervised by the Federal Gaming Board (ESBK), with lotteries and betting under the intercantonal authority Gespa. Unlicensed operators are placed on a public blocklist and their domains are blocked by Swiss ISPs.
- Swiss-licensed casino brands are few and each is tied to a physical casino. Everything else is blocked, so offshore promotion here fights the ISP filter from day one.
- Four national languages: German-speaking Switzerland is the volume, but French and Italian pages address audiences that most affiliates ignore.
- CHF pricing and Swiss payment methods matter. A cashier that lacks them converts poorly even on a licensed brand.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Switzerland
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 3 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Hybrid: flat fee plus RevShare | 1 programmes |
Traffic channels accepted for Switzerland
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 4 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 4 programmes |
ASOApp-store optimisation: organic installs of your app. | 3 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 3 programmes |
EmailYour own opt-in mailing lists. | 3 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 3 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 3 programmes |
SMSText-message campaigns. | 3 programmes |
TelegramTelegram channels, groups and bots. | 3 programmes |
Facebook / Instagram AdsMeta's paid placements. | 2 programmes |
Influencers / bloggersPaid or organic placements by creators. | 2 programmes |
Organic socialUnpaid posts on social platforms. | 2 programmes |
YouTubeOrganic video content and channel links. | 2 programmes |
Adult trafficPlacements on adult sites and networks. | 1 programmes |
Google UACGoogle App campaigns. | 1 programmes |
In-appAds inside third-party mobile apps. | 1 programmes |
Native adsIn-feed placements on content networks (Taboola, Outbrain, MGID…). | 1 programmes |
Pops / clickunderPopunder and clickunder traffic. | 1 programmes |
Push notificationsPush ad networks. | 1 programmes |
RetargetingRe-serving ads to users who already visited. | 1 programmes |
TikTok AdsTikTok's paid placements. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Switzerland can expand without changing programme.
| Name | Programmes |
|---|---|
5 programmes | |
5 programmes | |
5 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
3 programmes | |
3 programmes | |
3 programmes | |
3 programmes | |
3 programmes | |
3 programmes |
Running Switzerland traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Switzerland traffic and comes back with terms.
