Casino Affiliate Programmes in Denmark
4 casino programmes in the TopStep Partners network accept players from Denmark. Which of them you can promote depends on the local licensing rules and the channels you run.
The Denmark market for affiliates
Denmark licenses online casino and betting through the Danish Gambling Authority (Spillemyndigheden) under a system in place since 2012. Licensed operators carry a visible licence mark, bonus terms are regulated, and unlicensed sites are blocked by court order on the regulator's application. Affiliates are expected to promote licensed brands only.
- Look for the regulator's licence mark on the brand. Danish players are trained to look for it, and a page that promotes brands without it loses trust immediately.
- Bonus rules are detailed: wagering requirements and time limits are regulated, so compare on the terms rather than on headline amounts.
- The market is mature and competitive in Danish. Long-tail product and payment content is where newer affiliate sites find room.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Denmark
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
Hybrid: flat fee plus RevShare | 2 programmes |
CPA: flat fee per qualifying player | 1 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for Denmark
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 3 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 3 programmes |
ASOApp-store optimisation: organic installs of your app. | 2 programmes |
Facebook / Instagram AdsMeta's paid placements. | 2 programmes |
Adult trafficPlacements on adult sites and networks. | 1 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 1 programmes |
EmailYour own opt-in mailing lists. | 1 programmes |
Google UACGoogle App campaigns. | 1 programmes |
In-appAds inside third-party mobile apps. | 1 programmes |
Influencers / bloggersPaid or organic placements by creators. | 1 programmes |
Native adsIn-feed placements on content networks (Taboola, Outbrain, MGID…). | 1 programmes |
Pops / clickunderPopunder and clickunder traffic. | 1 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 1 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 1 programmes |
Push notificationsPush ad networks. | 1 programmes |
RetargetingRe-serving ads to users who already visited. | 1 programmes |
SMSText-message campaigns. | 1 programmes |
Organic socialUnpaid posts on social platforms. | 1 programmes |
TelegramTelegram channels, groups and bots. | 1 programmes |
TikTok AdsTikTok's paid placements. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Denmark can expand without changing programme.
| Name | Programmes |
|---|---|
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
3 programmes | |
3 programmes | |
3 programmes | |
3 programmes | |
3 programmes |
Running Denmark traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Denmark traffic and comes back with terms.
