Casino Affiliate Programmes in Finland
7 casino programmes in the TopStep Partners network accept players from Finland. Which of them you can promote depends on the local licensing rules and the channels you run.
The Finland market for affiliates
Finland is in transition. Online gambling has been a state monopoly under Veikkaus, with marketing of offshore gambling to Finnish residents prohibited and payment blocking in force. A licensing law adopted in 2025 opens online casino and betting to licensed private operators from 2027, with applications accepted during 2026.
- Until the licensed market opens, Finnish-facing promotion of offshore brands sits in a legal grey zone. Treat it as a market you prepare for rather than scale into.
- Operators that intend to apply for a Finnish licence will tighten their affiliate terms ahead of launch, so expect channel rules to change during 2026.
- Finnish-language, locally hosted content will matter more once licensed brands can advertise openly and compete for the same queries.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Finland
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 6 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for Finland
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 6 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 6 programmes |
ASOApp-store optimisation: organic installs of your app. | 5 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 5 programmes |
Influencers / bloggersPaid or organic placements by creators. | 5 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 5 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 5 programmes |
Organic socialUnpaid posts on social platforms. | 5 programmes |
YouTubeOrganic video content and channel links. | 5 programmes |
EmailYour own opt-in mailing lists. | 4 programmes |
SMSText-message campaigns. | 4 programmes |
TelegramTelegram channels, groups and bots. | 4 programmes |
Facebook / Instagram AdsMeta's paid placements. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Finland can expand without changing programme.
| Name | Programmes |
|---|---|
7 programmes | |
7 programmes | |
7 programmes | |
5 programmes | |
5 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
3 programmes | |
3 programmes |
Running Finland traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Finland traffic and comes back with terms.
