How We Rate: Our Methodology
Our Top List ranks partner programmes we work with by the verifiable value they deliver to our affiliates. Rankings are governed by strict editorial guidelines and objective performance metrics.
We maintain absolute transparency regarding our commercial relationships. While commercial partnerships exist, our rankings are strictly governed by quantitative performance data, licensing verification, and historical conversion metrics.
The Evaluation Matrix
Regulatory Compliance and Licensing
Before any commercial evaluation begins, a partner must pass our strict regulatory audit. We verify active licences with recognised regulatory bodies (e.g., UKGC, MGA, or local equivalent jurisdictions). We require verified proof of Responsible Gambling protocols, and immediate disqualification criteria are applied to any operator failing to meet basic player protection standards.
Financial Integrity and Payouts
We audit the commercial viability of every partner. This includes evaluating payout speeds, the transparency of commission structures (Revenue Share, CPA, Hybrid models), and contractual terms. We enforce a strict policy against predatory clauses such as hidden negative carryover. A partner must demonstrate a proven track record of reliable, on-time payments to affiliates.
Player Retention and Conversion Metrics
Our rankings rely heavily on hard data rather than promotional claims. We measure how effectively a brand converts and retains the players sent by our network. Key performance indicators include historical conversion rates, average revenue per user (ARPU), and long-term player lifetime value (LTV).
Technical Infrastructure and Support
We assess the operational excellence of the affiliate programme. This involves testing the reliability of their tracking software, the fairness of their cookie duration policies, and the uptime of their reporting APIs. We also evaluate the responsiveness of their dedicated affiliate managers and the quality of their creative assets.
Editorial Independence and Commercial Reality
Our ranking methodology operates independently from our commercial agreements. Although we receive affiliate commissions for successful referrals, no partner is exempt from our comprehensive licensing and compliance audits. Commercial agreements drive our revenue, whereas objective performance data and regulatory adherence determine our rankings. Continuous quarterly evaluations ensure that all listed partners uphold these rigorous standards.