Casino Affiliate Programmes in Germany
9 casino programmes in the TopStep Partners network accept players from Germany. Which of them you can promote depends on the local licensing rules and the channels you run.
The Germany market for affiliates
Germany regulates online gambling under the 2021 Interstate Treaty (GlüStV 2021), supervised since 2023 by the joint authority of the federal states, the GGL. Virtual slots and online poker are licensed nationally with a one-euro stake cap per spin, a five-second minimum spin time and a cross-operator monthly deposit limit, while online table games are licensed state by state and remain limited. The treaty also restricts how licensed operators may remunerate affiliates, which is one reason flat-fee deals dominate here.
- Confirm the brand is on the GGL whitelist before sending German traffic. Promoting an unlicensed operator to German players exposes the affiliate as well as the operator.
- Advertising for virtual slots is subject to time restrictions, and the deposit limit caps the lifetime value a revenue share can reach. Price your campaigns on CPA economics.
- The stake cap changes player behaviour: high-roller traffic that performs in other markets often does not convert into German-licensed products.
Further reading: Why CPA suits a capped market
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Germany
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 4 programmes |
Hybrid: flat fee plus RevShare | 4 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for Germany
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 8 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 8 programmes |
ASOApp-store optimisation: organic installs of your app. | 6 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 5 programmes |
EmailYour own opt-in mailing lists. | 5 programmes |
Influencers / bloggersPaid or organic placements by creators. | 5 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 5 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 5 programmes |
SMSText-message campaigns. | 5 programmes |
Organic socialUnpaid posts on social platforms. | 5 programmes |
TelegramTelegram channels, groups and bots. | 5 programmes |
YouTubeOrganic video content and channel links. | 4 programmes |
Facebook / Instagram AdsMeta's paid placements. | 3 programmes |
In-appAds inside third-party mobile apps. | 2 programmes |
TikTok AdsTikTok's paid placements. | 2 programmes |
Adult trafficPlacements on adult sites and networks. | 1 programmes |
Google UACGoogle App campaigns. | 1 programmes |
Native adsIn-feed placements on content networks (Taboola, Outbrain, MGID…). | 1 programmes |
Pops / clickunderPopunder and clickunder traffic. | 1 programmes |
Push notificationsPush ad networks. | 1 programmes |
RetargetingRe-serving ads to users who already visited. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Germany can expand without changing programme.
Running Germany traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Germany traffic and comes back with terms.
