Casino Affiliate Programmes in Italy
8 casino programmes in the TopStep Partners network accept players from Italy. Which of them you can promote depends on the local licensing rules and the channels you run.
The Italy market for affiliates
Italy's online market is licensed by the Customs and Monopolies Agency (ADM), with a new round of online concessions tendered in 2024 and 2025. The Dignity Decree of 2018 bans gambling advertising in almost every form, and the communications regulator AGCOM applies it to affiliate sites as well as to operators. Informational and comparison content is tolerated within guidelines that are enforced, not theoretical.
- Content for Italy has to be informative rather than promotional: no inducements, no urgency, no bonus-led copy. Read the AGCOM guidelines before you write a page.
- Only ADM-licensed brands can legally take Italian players. A brand without an .it concession is an offshore brand in this market, whatever its other licences.
- Deals in Italy tend to be structured around licensed brands' compliance needs. Expect strict creative approval and keep your pages ready for an operator review.
Further reading: Ranking with informational content
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Italy
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 4 programmes |
Hybrid: flat fee plus RevShare | 3 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for Italy
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 7 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 7 programmes |
ASOApp-store optimisation: organic installs of your app. | 6 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 5 programmes |
Influencers / bloggersPaid or organic placements by creators. | 5 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 5 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 5 programmes |
Organic socialUnpaid posts on social platforms. | 5 programmes |
EmailYour own opt-in mailing lists. | 4 programmes |
SMSText-message campaigns. | 4 programmes |
TelegramTelegram channels, groups and bots. | 4 programmes |
YouTubeOrganic video content and channel links. | 4 programmes |
Facebook / Instagram AdsMeta's paid placements. | 3 programmes |
In-appAds inside third-party mobile apps. | 2 programmes |
TikTok AdsTikTok's paid placements. | 2 programmes |
Adult trafficPlacements on adult sites and networks. | 1 programmes |
Google UACGoogle App campaigns. | 1 programmes |
Native adsIn-feed placements on content networks (Taboola, Outbrain, MGID…). | 1 programmes |
Pops / clickunderPopunder and clickunder traffic. | 1 programmes |
Push notificationsPush ad networks. | 1 programmes |
RetargetingRe-serving ads to users who already visited. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Italy can expand without changing programme.
Running Italy traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Italy traffic and comes back with terms.
