Affiliate Guides
For people who run the traffic: what each deal model pays, how a click becomes a commission, and which rules void one.
Deals and commissions
How you get paid, and how to tell one deal from another.
What a casino affiliate does and how they are paid, then how to start: choosing a market and a channel, the legal basics and a realistic first 90 days.
CPA pays a flat fee for every player who makes a qualifying first deposit. How the model works, how it is calculated and what makes a player qualify.
RevShare pays a percentage of the net revenue your players generate, for as long as they play. How net revenue is calculated and what to check before signing.
The decision comes down to one number: how many months your players stay. How to find your break-even point and which model to take.
The FTD is the event most casino affiliate deals pay on. What counts, what does not, and why the same person can produce two legitimate FTDs.
Earn a percentage of what the affiliates you refer earn, paid by the network on top and never deducted from them. How the model works and where it breaks.
An iGaming affiliate network sits between casinos and the affiliates who send them players. What it does, how it earns, and how it differs from going direct.
Tracking and integration
How a click becomes a commission, and where that chain breaks.
From click to commission: tracking links, click IDs, attribution, and the three places a conversion most often goes missing.
Server-to-server conversion reporting explained: what a postback contains, why it is signed, and how to integrate one without losing conversions.
Traffic and channels
Which channels programmes accept, and what happens when you run one they do not.
Why casino SEO is harder than most niches, what actually moves rankings in a YMYL vertical, and how to avoid building on ground you do not own.
Which channels casino programmes accept, which are commonly restricted, and why running a prohibited source can void commission you have already earned.
Brand bidding is buying search ads on a casino's own name. Why most programmes ban it, what the few that allow it require, and how to keep the commission.
Running an account
The day-to-day of working with a network.
When casino affiliates get paid, how the minimum payout and volume floor work, and what happens to a balance that does not clear them. Our terms, explained.
Affiliate managers recruit affiliates, place them on the right casinos and keep their traffic converting. Both sides of the role, and how to start in it.
Keep going
Every term in one place: FTD, NGR, negative carryover, attribution.
Put your own numbers through the models instead of reading about them.
Which markets and channels the programmes in our network accept.
Ready to put this to work?
Your rates are agreed per casino with an account manager rather than picked from a list. Tell us what you run and where.
