Affiliate Guides
Reference material for people who actually run the traffic: what the deal models mean, how attribution works end to end, and which rules quietly void a commission. No fluff, no invented case studies.
Deals and commissions
How you get paid, and how to tell one deal from another.
What is CPA in affiliate marketing?
CPA pays a flat fee for every player who deposits. How the model works, what makes a player qualify, and when it beats a revenue share.
What is RevShare in affiliate marketing?
RevShare pays a percentage of the net revenue your players generate, for as long as they play. How net revenue is calculated and what to check before signing.
CPA vs RevShare: which pays more?
The decision comes down to one number: how many months your players stay. How to find your break-even point and which model to take.
What is an FTD (first-time deposit)?
The FTD is the event most casino affiliate deals pay on. What counts, what does not, and why the same person can produce two legitimate FTDs.
What is a sub-affiliate commission?
Earn a percentage of what the affiliates you refer earn, paid by the network on top and never deducted from them. How the model works and where it breaks.
Tracking and integration
How a click becomes a commission, and where that chain breaks.
How affiliate tracking works
From click to commission: tracking links, click IDs, attribution, and the three places a conversion most often goes missing.
What is an S2S postback?
Server-to-server conversion reporting explained: what a postback contains, why it is signed, and how to integrate one without losing conversions.
Traffic and channels
Which channels programmes accept, and what happens when you run one they do not.
SEO for iGaming affiliates
Why casino SEO is harder than most niches, what actually moves rankings in a YMYL vertical, and how to avoid building on ground you do not own.
Traffic sources for casino affiliate programmes
Which channels casino programmes accept, which are commonly restricted, and why running a prohibited source can void commission you have already earned.
Keep going
Glossary
Every term in one place: FTD, NGR, negative carryover, attribution.
Calculators
Put your own numbers through the models instead of reading about them.
Programme coverage
Which markets and channels the programmes in our network accept.
Ready to put this to work?
Your rates are agreed per casino with an account manager rather than picked from a list. Tell us what you run and where.
