Casino Affiliate Programmes That Accept Brand PPC Traffic
7 casino programmes in the TopStep Partners network accept Brand PPC traffic. Paid search bidding on the casino's own brand name.
Running Search ads: brand traffic
Brand bidding means buying search ads on a casino's own name. Most programmes prohibit it, because it competes with the operator's own branded search and pays commission on players who were already looking for the brand. The programmes listed here allow it, usually with conditions on ad copy, display URLs and negative keywords.
- Get the permission in writing, with the exact terms: which brand names, which markets, whether the brand name may appear in ad text, and whether misspellings count.
- Search platforms apply their own trademark rules to ad text and require gambling certification per market. Brand permission from a programme does not override the platform.
- Expect the permission to be revoked when an operator's branded search costs rise. Build brand campaigns to be switched off quickly.
Further reading: Brand bidding: the rules and the risks · Every channel, compared
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Markets these programmes cover
Open a market for its regulator and its full channel list.
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Commission models
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 5 programmes |
Hybrid: flat fee plus RevShare | 2 programmes |
Other channels these programmes accept
What else you can run on the same brands without changing programme.
| Name | Programmes |
|---|---|
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
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6 programmes | |
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2 programmes |
Channels no programme here permits
None of the programmes accepting Search ads: brand allow these. An unlisted channel is prohibited, not unspecified.
Running Search ads: brand?
Declare every channel you run when you apply: it decides which casinos you can be placed on, and a channel you leave out can later void the commission on that traffic. Read traffic sources for the full picture.
