Casino Affiliate Programmes in Canada
4 casino programmes in the TopStep Partners network accept players from Canada. Which of them you can promote depends on the local licensing rules and the channels you run.
The Canada market for affiliates
Canada regulates gambling provincially. Ontario opened a competitive licensed market in April 2022 through iGaming Ontario and the Alcohol and Gaming Commission, with strict standards that bar public bonus advertising and, since 2024, the use of athletes and celebrities. Other provinces run lottery-corporation monopolies online, with Alberta legislating a licensed market expected to open in 2026.
- Treat Ontario as its own market: licensed brands, no inducement advertising, and advertising standards that are enforced against affiliates' content too.
- Outside Ontario, a brand accepting Canadian players is operating in a grey market against a provincial monopoly. The risk profile is not the same across the country.
- French-language content for Quebec is a separate workstream, and Quebec's lottery corporation is the only licensed online operator there.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Canada
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 3 programmes |
Hybrid: flat fee plus RevShare | 1 programmes |
Traffic channels accepted for Canada
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
ASOApp-store optimisation: organic installs of your app. | 4 programmes |
Influencers / bloggersPaid or organic placements by creators. | 4 programmes |
SEOOrganic search rankings on your own sites. | 4 programmes |
Organic socialUnpaid posts on social platforms. | 4 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 4 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 3 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 3 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 3 programmes |
YouTubeOrganic video content and channel links. | 3 programmes |
EmailYour own opt-in mailing lists. | 2 programmes |
SMSText-message campaigns. | 2 programmes |
TelegramTelegram channels, groups and bots. | 2 programmes |
Other markets these programmes cover
Where a campaign that works in Canada can expand without changing programme.
| Name | Programmes |
|---|---|
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
3 programmes | |
3 programmes | |
2 programmes | |
2 programmes | |
1 programmes | |
1 programmes | |
1 programmes |
Running Canada traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Canada traffic and comes back with terms.
