Casino Affiliate Programmes in France
4 casino programmes in the TopStep Partners network accept players from France. Which of them you can promote depends on the local licensing rules and the channels you run.
The France market for affiliates
France licenses online sports betting, horse-race betting and poker through the National Gambling Authority (ANJ). Online casino games are not legal in France, so any casino programme accepting French players is operating outside the licensed perimeter, and the ANJ has acted against affiliate sites that promote them. Proposals to legalise online casino have been debated but not enacted.
- Understand what you are promoting: casino-facing French traffic goes to unlicensed brands by definition. Your own domain carries the exposure.
- Blocked-domain churn is routine. If you work this market, plan for brands disappearing and links breaking without notice.
- Watch the legislative calendar. A licensing regime would change this market completely and reward affiliates who already hold French-language rankings.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in France
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
Hybrid: flat fee plus RevShare | 2 programmes |
CPA: flat fee per qualifying player | 1 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for France
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
Facebook / Instagram AdsMeta's paid placements. | 3 programmes |
SEOOrganic search rankings on your own sites. | 3 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 3 programmes |
ASOApp-store optimisation: organic installs of your app. | 2 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 2 programmes |
EmailYour own opt-in mailing lists. | 2 programmes |
In-appAds inside third-party mobile apps. | 2 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 2 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 2 programmes |
SMSText-message campaigns. | 2 programmes |
TelegramTelegram channels, groups and bots. | 2 programmes |
TikTok AdsTikTok's paid placements. | 2 programmes |
Adult trafficPlacements on adult sites and networks. | 1 programmes |
Google UACGoogle App campaigns. | 1 programmes |
Influencers / bloggersPaid or organic placements by creators. | 1 programmes |
Native adsIn-feed placements on content networks (Taboola, Outbrain, MGID…). | 1 programmes |
Pops / clickunderPopunder and clickunder traffic. | 1 programmes |
Push notificationsPush ad networks. | 1 programmes |
RetargetingRe-serving ads to users who already visited. | 1 programmes |
Organic socialUnpaid posts on social platforms. | 1 programmes |
YouTubeOrganic video content and channel links. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in France can expand without changing programme.
| Name | Programmes |
|---|---|
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
4 programmes | |
3 programmes | |
3 programmes | |
3 programmes | |
3 programmes |
Running France traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want France traffic and comes back with terms.
