Casino Affiliate Programmes That Accept Crossbrand PPC Traffic
7 casino programmes in the TopStep Partners network accept Crossbrand PPC traffic. Paid search on generic or competitor terms.
Running Search ads: general or crossbrand traffic
Generic and competitor search advertising means buying ads on terms like online casino or a rival brand's name, rather than on your partner's name. Google, Microsoft and the other search platforms require gambling certification for the advertiser and only permit gambling ads in countries where they allow them, with licensed operators and certified affiliate sites as the usual eligible categories.
- Certification is per platform and per country, and an affiliate or comparison site has its own application route. Start that process before you plan a launch.
- Landing pages are reviewed. Pages that promote brands not licensed in the targeted country are a common rejection reason.
- Paid search makes CPA economics straightforward: known cost per click against a known fee per player. Price campaigns with the calculator before you bid.
Further reading: CPA calculator
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Markets these programmes cover
Open a market for its regulator and its full channel list.
| Name | Programmes |
|---|---|
7 programmes | |
5 programmes | |
5 programmes | |
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3 programmes | |
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2 programmes | |
1 programmes | |
1 programmes | |
1 programmes |
Commission models
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 5 programmes |
Hybrid: flat fee plus RevShare | 2 programmes |
Other channels these programmes accept
What else you can run on the same brands without changing programme.
| Name | Programmes |
|---|---|
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
7 programmes | |
6 programmes | |
6 programmes | |
6 programmes | |
6 programmes | |
6 programmes | |
6 programmes | |
2 programmes |
Channels no programme here permits
None of the programmes accepting Search ads: general or crossbrand allow these. An unlisted channel is prohibited, not unspecified.
Running Search ads: general or crossbrand?
Declare every channel you run when you apply: it decides which casinos you can be placed on, and a channel you leave out can later void the commission on that traffic. Read traffic sources for the full picture.
