Casino Affiliate Programmes in Sweden
5 casino programmes in the TopStep Partners network accept players from Sweden. Which of them you can promote depends on the local licensing rules and the channels you run.
The Sweden market for affiliates
Sweden has run a licensed market since January 2019 under the Swedish Gambling Authority (Spelinspektionen). Licensees are limited to a single welcome bonus per player, must advertise with moderation, and are responsible for the affiliates who market them. A supplier-licence requirement added in 2023 further closed the market to unlicensed operators.
- Moderation is a legal standard, not a tone. Copy that overstates winnings or urges play has been the basis of regulatory action against licensees and their affiliates.
- One welcome bonus per player means bonus-comparison content has limited room. Comparison on product, payments and brand works better.
- Only Spelinspektionen-licensed brands may take Swedish players, and licensees will audit your pages because they answer for them.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Sweden
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 2 programmes |
Hybrid: flat fee plus RevShare | 2 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for Sweden
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 4 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 4 programmes |
ASOApp-store optimisation: organic installs of your app. | 3 programmes |
Influencers / bloggersPaid or organic placements by creators. | 3 programmes |
Organic socialUnpaid posts on social platforms. | 3 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 2 programmes |
EmailYour own opt-in mailing lists. | 2 programmes |
Facebook / Instagram AdsMeta's paid placements. | 2 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 2 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 2 programmes |
SMSText-message campaigns. | 2 programmes |
TelegramTelegram channels, groups and bots. | 2 programmes |
YouTubeOrganic video content and channel links. | 2 programmes |
In-appAds inside third-party mobile apps. | 1 programmes |
TikTok AdsTikTok's paid placements. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Sweden can expand without changing programme.
Running Sweden traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Sweden traffic and comes back with terms.
