Casino Affiliate Programmes in Ireland
6 casino programmes in the TopStep Partners network accept players from Ireland. Which of them you can promote depends on the local licensing rules and the channels you run.
The Ireland market for affiliates
Ireland is moving from an outdated regime to a comprehensive one. The Gambling Regulation Act 2024 created the Gambling Regulatory Authority of Ireland, which is phasing in licensing, an advertising watershed, limits on inducements and a national self-exclusion register. Until each provision commences, parts of the old framework still apply.
- Follow the commencement schedule from the regulator rather than the Act's text: provisions on advertising and inducements take effect in stages.
- Irish traffic is English-language but not UK traffic. Brands, payment habits and the regulatory timetable are distinct.
- Bonus-led creatives are the most likely to fall foul of the new inducement rules. Lead with the product and the brand instead.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Ireland
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
CPA: flat fee per qualifying player | 3 programmes |
Hybrid: flat fee plus RevShare | 2 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for Ireland
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 5 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 5 programmes |
ASOApp-store optimisation: organic installs of your app. | 4 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 3 programmes |
EmailYour own opt-in mailing lists. | 3 programmes |
Influencers / bloggersPaid or organic placements by creators. | 3 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 3 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 3 programmes |
SMSText-message campaigns. | 3 programmes |
Organic socialUnpaid posts on social platforms. | 3 programmes |
TelegramTelegram channels, groups and bots. | 3 programmes |
Facebook / Instagram AdsMeta's paid placements. | 2 programmes |
YouTubeOrganic video content and channel links. | 2 programmes |
Adult trafficPlacements on adult sites and networks. | 1 programmes |
Google UACGoogle App campaigns. | 1 programmes |
In-appAds inside third-party mobile apps. | 1 programmes |
Native adsIn-feed placements on content networks (Taboola, Outbrain, MGID…). | 1 programmes |
Pops / clickunderPopunder and clickunder traffic. | 1 programmes |
Push notificationsPush ad networks. | 1 programmes |
RetargetingRe-serving ads to users who already visited. | 1 programmes |
TikTok AdsTikTok's paid placements. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Ireland can expand without changing programme.
Running Ireland traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Ireland traffic and comes back with terms.
