Cookie Policy
In iGaming affiliate marketing, reliable tracking is how you get paid. We use strictly necessary cookies to ensure that when your referred player deposits, the S2S postback credits your account correctly. We do not use third-party marketing or retargeting pixels on your affiliate dashboard, meaning your traffic data remains entirely yours. You have full control over your non-essential cookie preferences.
Strictly Necessary
Always onEssential for the core operation of the affiliate platform, including secure authentication, session management, and storing your consent preferences.
- Examples
- Secure authentication tokens, active session identifiers, and regulatory consent-choice markers.
- Retention
- Session duration up to 12 months, depending on the specific operational requirement.
Affiliate Attribution
Consent requiredThis is how we track and attribute your traffic. It ensures that when you send a player to a casino, your account is credited for the FTD and subsequent lifetime revenue.
- Examples
- Signed click identifiers (e.g., _topstep_cid), and a first-party marker held in your browser's local storage recording which article of ours you last read, so that a partner application is credited to the right source. Neither stores direct personally identifiable information, and neither is shared with any third party.
- Retention
- Up to 90 days for click attribution; 30 days for the article-referral marker.
Analytics
Consent requiredHelps us understand which of our guides, calculators, and pages are most useful so we can improve the platform. Deployed exclusively following explicit user consent.
- Examples
- Standard industry analytics platforms (e.g., Google Analytics).
- Retention
- Variable per analytical provider; strictly enforced post-consent.
Marketing
Consent requiredUsed only on the public marketing site (never in the logged-in affiliate dashboard) to measure the effectiveness of our own promotional campaigns.
- Examples
- Marketing and retargeting tags managed via secure tag management systems. Deployed exclusively following explicit user consent.
- Retention
- Variable per marketing provider; strictly enforced post-consent.
Our primary affiliate-attribution cookie (_topstep_cid) securely stores a cryptographically signed referral identifier for a maximum duration of 90 days. This ensures that the referring partner is accurately credited for any subsequent registrations. In accordance with data minimisation principles, this cookie contains no names, email addresses, or other directly identifiable personal data.
