CPA vs RevShare Calculator
CPA pays once, now. RevShare pays a little every month, indefinitely. So there is a month where the share overtakes the fee. Find it, compare it against how long your players actually stay, and the decision makes itself.
Currency
Which model pays more
Break-even4.3 months
Stay longer than this and the revenue share is ahead. Shorter, and the flat fee is.
CPA, over 12 months€30,000.00
RevShare, over 12 months€84,000.00
Over 12 months the revenue share wins, by €54,000.00.
What the break-even does not tell you
The arithmetic assumes you can wait. If you buy media, the revenue share’s upside arrives months after the invoice for the traffic, and a campaign that is correct on paper can still be one you cannot fund.
It also assumes you know your retention, which on a new casino you do not. The first months are the measurement. And it assumes no negative carryover: where losses roll forward, the real break-even can be pushed out indefinitely.
