CPA vs RevShare Calculator
Enter a CPA rate and a revenue share for the same players, and see the month in which the share overtakes the flat fee. Then compare that month with how long your players stay.
Which model pays more
Stay longer than this and the revenue share is ahead. Shorter, and the flat fee is.
Over 12 months the revenue share wins, by €54,000.00.
What the break-even leaves out
It assumes you can wait for the revenue share and that you know your retention. If you buy media, the share pays out months after you have paid for the traffic, and on a new casino the first months are how you learn retention. Where losses carry forward, the real break-even can be later still.
Common questions
The CPA rate divided by the monthly revenue share per player. A 400 CPA against a player producing 200 of net revenue a month on a 40 percent share is 400 divided by 80: five months.
How long your players actually keep playing, measured on your own traffic. If they usually stay longer than the break-even, the revenue share pays more; if not, the CPA does. On a new casino you will not know yet, so try a short and a long horizon.
No, this tool compares a pure CPA with a pure revenue share. The earnings calculator prices CPA, RevShare and hybrid from the same funnel.
