The model in one line
CPA stands for cost per acquisition. It pays you a fixed amount for each player you send who makes a qualifying deposit. The fee is the same whether that player deposits once or stays for three years.
Earnings = qualifying players × CPA rateBecause the fee is fixed before you spend, you can price a campaign in advance: 200 qualifying players on a €250 CPA is €50,000, however the casino's month goes. The CPA calculator works it through from your own click volume.
What makes a player qualify
A CPA is almost never paid on a registration. It is paid when the player clears a bar written into your deal, usually on their first-time deposit (FTD). The common conditions:
- A minimum first deposit, so a player depositing the smallest amount that unlocks a bonus does not trigger a full fee.
- Sometimes a wagering requirement: the player has to stake a set amount, not only deposit it.
- GEO and channel conditions: an accepted country, and traffic from a channel the casino allows.
- Confirmation by the casino before the fee becomes payable, which is when fraud and chargebacks surface.
What an FTD is, exactly covers the edge cases. Whether a flat fee or a revenue share suits your traffic is covered in CPA vs RevShare.
CPA rates at TopStep Partners
Our ceiling is up to €450 per first deposit. That is a programme maximum across the roster, not the rate everyone is offered. Your account manager agrees the real figure per casino, and it moves with your volume, your markets and the quality of what you send. How casino affiliate commissions are set walks through what moves it, and the coverage pages show which countries our casinos accept.
