Advertising Guidelines
These guidelines protect players, brands and your account. They apply alongside each brand's own terms and the laws of the markets you promote in. Breaching them can void commissions and lead to termination.
Permitted
- Your own websites, blogs and SEO content (with affiliate disclosure)
- Email marketing to opted-in, age-verified audiences
- Social media on platforms that allow gambling content, where legal
- Paid media you are explicitly authorised to run
Prohibited
- Bidding on a brand's trademark terms in paid search (brand-bidding)
- Targeting minors or anyone under the local legal age
- Misleading 'risk-free', 'guaranteed win' or deceptive bonus claims
- Spam, incentivised traffic, cookie-stuffing, or bot/fraudulent traffic
- Promotion where you have not verified your activity is lawful under applicable local law, or without required 18+/RG messaging