Definition
An FTD is a player's first real-money deposit at a casino. It turns a registration into a customer, and it is what nearly every CPA deal settles on.
It is first per casino, not per person and not per network. The same human depositing at two different casinos produces two FTDs, and both are legitimate: each operator is paying for a customer they did not have before. People expecting a network-wide de-duplication find this surprising, so it is worth saying plainly.
What counts, and what does not
| Event | FTD? |
|---|---|
| A registered player makes their first real-money deposit | Yes |
| The same player's second, third and later deposits | No, those are redeposits |
| A registration with no deposit | No |
| A bonus credited without a deposit | No |
| A deposit below the deal's qualifying minimum | Recorded, but usually unpaid |
| A deposit later reversed as a chargeback | Reversed |
Where the FTD sits in the funnel
clicks → registrations → first-time deposits → redepositsThe two rates between those stages are how a campaign gets judged. Click to registration tells you whether your audience matches the offer. Registration to deposit tells you whether the casino's own onboarding converts them.
A good registration rate next to a poor deposit rate is usually the operator's problem rather than yours, and it is a strong argument for testing another brand. The earnings calculator walks a click volume through both rates so you can see which one is costing you.
Why an FTD does not pay immediately
Between a deposit landing and a commission becoming payable there is a review window. Chargebacks, duplicate accounts and bonus abuse all surface within days, and paying before they do means clawing the money back afterwards, which is worse for everyone.
During that window a conversion is recorded but not confirmed. Once it confirms, the commission accrues to your balance and settles in the normal monthly run.
