Casino Affiliate Programmes in Belgium
5 casino programmes in the TopStep Partners network accept players from Belgium. Which of them you can promote depends on the local licensing rules and the channels you run.
The Belgium market for affiliates
Belgium licenses online gambling through the Gaming Commission, with online licences tied to a land-based licence of the same class. A royal decree imposed a near-total ban on gambling advertising from July 2023, which applies to affiliates, and the minimum age for all online gambling was raised to 21.
- The advertising ban leaves very little room: no untargeted advertising, no bonuses in marketing, and strict limits on what a comparison page may say.
- Only Belgian-licensed brands may accept Belgian players. Check the Gaming Commission's licence list, not the brand's own claims.
- Two language communities: Dutch-language and French-language Belgium are reached by different content and different search behaviour.
Correct at the time of writing; check the current rule with the regulator or platform named above. Not legal advice. Your deal terms take precedence.
Commission models available in Belgium
Your model is agreed per casino with your account manager. The CPA vs RevShare calculator shows which suits your traffic.
| Name | Programmes |
|---|---|
Hybrid: flat fee plus RevShare | 3 programmes |
CPA: flat fee per qualifying player | 1 programmes |
FTD: flat fee per first-time depositor | 1 programmes |
Traffic channels accepted for Belgium
A channel a programme does not list is prohibited, and running it voids the commission on that traffic.
| Name | Programmes |
|---|---|
SEOOrganic search rankings on your own sites. | 4 programmes |
StreamingLive casino streams (Twitch, Kick, YouTube Live). | 4 programmes |
ASOApp-store optimisation: organic installs of your app. | 3 programmes |
Facebook / Instagram AdsMeta's paid placements. | 3 programmes |
DoorwaysGateway pages built purely to rank and redirect. | 2 programmes |
EmailYour own opt-in mailing lists. | 2 programmes |
In-appAds inside third-party mobile apps. | 2 programmes |
Influencers / bloggersPaid or organic placements by creators. | 2 programmes |
Search ads: brandPaid search bidding on the casino's own brand name. | 2 programmes |
Search ads: general or crossbrandPaid search on generic or competitor terms. | 2 programmes |
SMSText-message campaigns. | 2 programmes |
Organic socialUnpaid posts on social platforms. | 2 programmes |
TelegramTelegram channels, groups and bots. | 2 programmes |
TikTok AdsTikTok's paid placements. | 2 programmes |
Adult trafficPlacements on adult sites and networks. | 1 programmes |
Google UACGoogle App campaigns. | 1 programmes |
Native adsIn-feed placements on content networks (Taboola, Outbrain, MGID…). | 1 programmes |
Pops / clickunderPopunder and clickunder traffic. | 1 programmes |
Push notificationsPush ad networks. | 1 programmes |
RetargetingRe-serving ads to users who already visited. | 1 programmes |
YouTubeOrganic video content and channel links. | 1 programmes |
Other markets these programmes cover
Where a campaign that works in Belgium can expand without changing programme.
Running Belgium traffic?
Tell us your channels and volume. Your account manager matches you to the programmes that want Belgium traffic and comes back with terms.
