The model in one line
RevShare pays you a percentage of the net revenue your players generate, every month, for as long as they keep playing. Revenue share marketing pays for the relationship rather than the acquisition.
Monthly earnings = players × net revenue per player × share %It is worth little in month one and a great deal in year two. Fifty active players producing €150 of net revenue each a month on a 35% share pay €2,625 a month, for every month they stay. The RevShare calculator projects the curve from your own retention.
What net revenue actually means
Net gaming revenue (NGR) starts from what players lose and subtracts costs. Which costs is the negotiation, and it decides what your percentage is worth.
| Deduction | What it means | Why it matters |
|---|---|---|
| Bonuses | Bonus money credited to your players | The largest deduction on most deals, and the one that varies most |
| Payment fees | Processing costs on deposits and withdrawals | Small but constant |
| Gaming duty | Licence-linked taxes in regulated markets | Substantial in a regulated market, absent in others |
| Platform fees | A share paid to the game suppliers | Sometimes deducted, sometimes not. Always ask |
| Chargebacks | Deposits reversed by the player's bank | Reasonable to deduct. Check the definition is narrow |
Negative carryover, the clause to check first
A month in which your players win more than they stake produces negative net revenue. Negative carryover decides whether that deficit is wiped at month end or subtracted from your next positive month. With carryover, one lucky player can hold you at zero for months while you keep sending traffic. It is the most expensive clause in a RevShare contract, and it is usually one line long.
How affiliate RevShare payouts work
- Your players generate net revenue through the calendar month.
- Once the month closes, its NGR is confirmed against the casino's figures, with bonuses and chargebacks already netted off.
- Your share of that month is credited to your balance, at zero if the month was negative.
- The balance is paid with the rest of your commission in the next monthly run.
Revenue from the last day of a month waits for that month to close like everything else, so your first RevShare payment is always further away than it feels. Payment dates, thresholds and methods are on how affiliate payouts work.
Lifetime, and what it is worth
A lifetime revenue share does not expire: you earn on a player for as long as they play at that casino. Our ceiling is up to 50% lifetime, a programme maximum rather than a standard rate. The coverage pages show where our casinos run a revenue share.
