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CPA Calculator

Enter your clicks, your two conversion rates and the CPA rate to see how many first-time depositors you can expect and what they pay.

Currency

Projected earnings

Registrations500
First-time depositors100
Total CPA earnings€25,000.00

Paid once per qualifying player. It does not grow after the deposit.

Earnings per click€2.50

What one click is worth end to end, and the figure to compare campaigns on.

What the inputs mean

Clicks become registrations at the first rate. The second rate is a share of registrations, not of clicks, which is how affiliate dashboards report it; applied to clicks it would overstate your depositors several times over. Each first-time depositor who qualifies pays the CPA rate once.

Common questions

The rate in your own deal. Without one, use a rate from a comparable programme in the same market, and treat the result as a rough guide: rates vary widely by country, traffic quality and volume.

Your own, measured on a comparable campaign. If you have none, run a small test before relying on the result; averages from other traffic sources rarely carry over.

The total divided by the clicks you sent. Use it to compare your own campaigns and to check what you can afford to pay for a click; it depends too much on source, market and rate to compare with anyone else's.

New casinos, better deals

New casinos on the network, deal changes and practical notes for affiliates. A few emails a month.