The chain, end to end
your link → click recorded, click ID issued → casino landing page → registration → deposit → conversion reported back with that click ID → commissionThe click ID is the thread through it. It is issued when someone opens your link, carried into the casino's systems, and handed back when that person deposits, so the operator can say *this deposit belongs to this affiliate* without sharing personal data about the player. Break any step and the player still plays, the casino still earns, and you are not paid.
Your tracking link
Each affiliate gets their own link per casino. It is not interchangeable with anyone else's, or across casinos.
- Use the link as given. Stripping or rewriting parameters is the most common self-inflicted attribution failure.
- Do not redirect through anything that drops query parameters, as some link shorteners and in-app browsers do.
Attribution: who gets credit
When a player opens more than one affiliate's link before depositing, an attribution rule decides who is paid. Last click, the most recent affiliate before registration, is the near-universal default in iGaming. The attribution window sets how long a click stays valid. On a lifetime revenue share the player is usually tied to you at registration rather than by the click, which is why it keeps paying.
Where conversions actually go missing
| Symptom | Usual cause |
|---|---|
| Clicks recorded, no registrations | The link lands somewhere that drops the click ID, or the casino page is broken in that market |
| Registrations but almost no deposits | The operator's onboarding, a payment method missing in that country, or traffic that was never going to deposit |
| Deposits you can see, commissions you cannot | The conversion came back without a click ID, so it could not be attributed to anyone |
| It worked, then stopped | A link was edited, a campaign was rebuilt, or the operator changed their parameter name |
