How do I estimate affiliate earnings from traffic?

Start with clicks, apply your click-to-registration rate, then apply your registration-to-deposit rate to those registrations. That gives you first-time depositors, which is what almost every casino deal pays on. Multiply by the rate, or by the revenue share and the number of months your players stay.

What conversion rates should I use?

Your own, measured on the casino you are running. Rates differ enormously between traffic sources, markets and brands, so an industry average is close to meaningless for a specific campaign. If you have no data yet, run a small test rather than guessing.

How does sub-affiliate income work?

You earn a percentage of what the affiliates you referred earn. It is paid by the network on top of their commission and is never deducted from them. Their earnings are exactly what they would have been without you.

Affiliate Earnings Calculator

One funnel, priced under every deal model. Enter a click volume and your conversion rates once, then switch between CPA, RevShare and hybrid to see what each would actually pay, without retyping anything.

Deal model

Currency

Clicks sent

Click to registration rate

Registration to deposit rate

Flat fee per depositor

Net revenue per player, per month

Revenue share

Months the cohort stays active

Projected earnings

Registrations500

First-time depositors100

Flat fees, paid once€15,000.00

Revenue share, over 12 months€60,000.00

Total€75,000.00

Accrues over 12 months, not up front.

Sub-affiliate income

A share of what the partners you refer earn. The network pays it on top, so it is never deducted from them.

Your referred partners' earnings

Your override rate

Sub-affiliate earnings€0.00

Reading the funnel

The two rates measure different things, and knowing which one is weak tells you what to fix. A poor click-to-registration rate is usually a mismatch between your audience and the offer: the wrong market, the wrong message, or a landing page that does not match what you promised.

A strong registration rate with a weak deposit rate is usually the casino’s problem rather than yours: their onboarding, their KYC, or a payment method missing in that country. That is a strong argument for testing a different brand rather than more traffic.